Microsoft is preparing to roll out an in-app purchase system for Windows 10 that would allow Windows users to buy additional apps for their computers, according to the company’s CEO.
“The idea is to get users to start paying for more software,” Terry Myerson, CEO of the Redmond, Washington-based software maker, told Bloomberg Businessweek on Monday.
“We’re trying to figure out what the right price is.
We don’t know yet.”
The feature, called the Windows 10 Premium subscription, would allow users to pay for additional apps to install, according the magazine.
It’s a change from the default subscription model for Windows, which has previously offered users a choice of monthly subscriptions.
Microsoft is also experimenting with a pay-what-you-want approach for Windows 7 and 8.1.
The subscription model is different from that offered by Apple, Google, and others that allow users a set amount of time to pay per month for apps, Myerson said.
Microsoft has been experimenting with its Windows 10 premium subscription model since 2015.
The feature is one of several features that Microsoft is working on with the goal of giving its customers more control over their PCs.
Microsoft has been working with companies to create a universal software subscription model to give users a more seamless experience on a wide range of devices.